San Diego, California – February 2026

Brighten Learning, Inc. Announces Leadership Transition, Consolidation, and a New Brand Experience

We are excited to share an important update about the evolution of our organization, one that reflects our growth, renewed focus, and ongoing commitment to supporting students, educators, clinicians, and families through high-quality social‑emotional learning (SEL) programs.

For many years, Brighten Learning has operated as the business name for The Language Express, Inc., creators of The Social Express® and Cool School™. During this time, Brighten Learning has grown into a trusted partner for SEL in classrooms, therapy settings, and home environments across multiple countries.

On September 1, 2025, we completed a planned and carefully executed leadership transition and organizational consolidation designed to strengthen our operations and prepare us for the next phase of growth, product innovation, and educator support.

Leadership Transition

On September 1, 2025, Marc Zimmerman, Founder of The Language Express and the creator of The Social Express®, transitioned from his operational leadership role into a long‑term position on the Brighten Learning Advisory Board. Marc’s vision and dedication to helping learners build meaningful social‑emotional skills continue to help guide our mission.

At the same time, Huy Ly, formerly Chief Technology Officer, became the Chief Executive Officer of the newly formed Brighten Learning, Inc. With more than a decade leading our technology and platform development, Huy brings deep continuity and a clear, student‑centered strategic direction for the future of our programs and services.

Corporate Consolidation & Rebranding

Alongside this leadership transition, all assets, programs, and operations were unified under Brighten Learning, Inc. This consolidation strengthens our internal alignment and creates a more efficient foundation for improving our products, supporting educators, and delivering a consistent and accessible experience for all users.

As part of this transformation, we are proud to introduce our new logo and redesigned website. These updates reflect our evolving identity: modern, student‑focused, mission‑driven, and committed to providing high‑quality SEL solutions.

  • a more unified and intuitive customer experience
  • improved navigation and accessibility
  • simplified access to program information and support
  • a clearer expression of our mission, values, and long‑term direction

We invite you to explore the new look at www.brightenlearning.com.

Infrastructure Upgrades for Better Performance

Over the past several months, we have also upgraded all of our servers and core infrastructure. These enhancements deliver faster performance, improved reliability, and a smoother experience across our programs. This investment ensures that our platform is ready to support new content, new apps, and the long‑term needs of our schools and learners.

A Note to Our Customers and School Partners

We recognize that this announcement may come as a surprise, especially since the transition occurred several months ago. We chose to share the news at this time so that our internal systems, new platform updates, and refreshed brand could all launch together in a smooth and coordinated way.

This timing also reflects our desire for the leadership transition to be introduced within the context of progress. Our new CEO, Huy Ly, felt it was important to step into the role under the updated brand identity, one that better represents the direction we are moving as an organization and the continued evolution of our social‑emotional learning programs.

Aligning the announcement with our rebrand allowed us to present a unified message: renewed focus, modernized tools, and a stronger foundation for serving educators and students. We wanted the transition to feel like a step forward, not simply a change in title.

Throughout this period, your access, student accounts, customer support, and program functionality have remained unchanged and uninterrupted. Your classrooms were always our priority.

Thank you for your patience and trust. Our mission remains focused on providing stability, clarity, and increasing value for the educators and students we serve.

What’s Coming Next

2026 represents one of the most exciting phases in our history. This year, we will be:

  • modernizing our entire technology infrastructure
  • expanding program content and SEL curriculum resources
  • enhancing user experience across all platforms
  • releasing brand‑new mobile apps for:
    • The Social Express® (iOS + Android)
    • Cool School™ (iOS + Android)

These improvements reflect our commitment to delivering more value, greater flexibility, and more impactful tools that educators can trust to support student growth and social‑emotional development.

Our Mission, Stronger Than Ever

Our mission remains unchanged: to empower learners with engaging, effective social‑emotional learning experiences. This leadership transition, organizational alignment, and refreshed brand identity position us to better serve our community with stronger technology, clearer communication, and an expanded vision for the future.

We are grateful for your continued partnership and excited for everything ahead. To explore our new look and stay informed about upcoming releases, please visit:

www.brightenlearning.com

We’re excited to share that Brighten Learning has a new logo, a fresh look that reflects where we’re headed and the impact we’re striving to make.
This update is more than a design refresh. It’s a symbol of our promise to continue supporting the students, schools, and educators who inspire everything we do. As our programs grow and new ideas take shape, we wanted a visual identity that captures that forward momentum.

Our new logo represents:

  1. A brighter future, the optimism we bring to every partnership and every learner’s journey.
  2. Our commitment to students and schools, the belief that every classroom deserves tools that are simple, effective, and built with care.
  3. Growth and innovation, our dedication to strengthening the programs we offer today while continuing to build the ones that will shape tomorrow.

You’ll start seeing our new look across our platforms and materials over the coming months. As we transition, our mission remains the same: to help students thrive, support educators, and create learning experiences that truly make a difference.

Thank you for being part of our story. We’re excited for this next chapter and even more excited for what it means for the communities we serve.

www.selday.org

 Register Now

March 25, 2021

2:00-3:00 pm ET

Social Emotional Learning:

Foundations and Integration Strategies

This webinar is designed to provide participants with a different focus on social emotional learning, emphasizing SEL as a foundation for all success, both social and academic. As we explore SEL as a building block, we will uncover strategies to transform environments with strategies that make sense and focus on success for everyone. Most importantly we will address the latest round of  Elementary and Secondary School Emergency Relief Fund (ESSER III funding) and how to ensure your plan addresses social emotional learning.

 

Who should attend?

 Anyone working with Pre-K-12th grade students – teachers, administrators, counselors, parent leaders

The Social Express

The Social Express has been focused on Social-Emotional Learning (SEL), Career Path Exploration and Life Readiness since 2010. Our cloud based animated programs use clever interactive simulations to teach learners how to be successful in life. Thousands of teachers worldwide are using The Social Express to help students feel less socially isolated and learn how to interact in our very social world. Now in 2021, given the reality of COVID19 pandemic quarantines and school closings, students need opportunities to learn how to relate to each other. Now, more than ever, we need to prioritize SEL and our students’ mental health.

PRESENTER: Karen Allen

Lifelong Educator and Trauma Informed Practices Advisor

Karen Allen has been an educator for over 20 years in the San Francisco Bay Area. After over 10 years in the classroom, Karen shifted her focus to supporting teachers as a curriculum specialist, and then later as a School Principal in Alternative Ed programs in Marin County, CA. Karen served as the Coordinator for the Marin County Office of Education’s Foster and Homeless Youth Education programs. Karen continues to be a lifelong education leader in Marin County and beyond, supporting teaching and learning communities through trauma informed practices and social emotional learning.

 

 

On September 21st, 2012, the state of California signed into law AB 1729. Effective as of January 2013, this law aims to protect student’s rights against automatic and immediate expulsions and suspensions. The implementation of AB 1729 marks a significant shift from automatically punishing students for misbehaving[i]. Instead, AB 1729 requires that school officials first pursue alternative measures to punishment before turning to suspension and expulsions as a last effort. This shift has increased student participation and attendance by improving the social climate of schools through reduced conflict and behavioral issues.

The Previous Nature of Suspensions and Expulsions

Before the implementation of AB 1729, California Education Code 48900 gave the power of expulsions and suspensions to school officials. Code 48900 stated that pupils could be suspended or expelled simply if a superintendent or principle determined that a student committed a specific, non-violent act[ii].

Such non-violent acts included class disruptions and willful defiance[iii]. Under the previous Code 48900, school officials were allowed to turn to alternatives to expulsion and suspension for these non-violent acts. Prior to AB 1729, however, these school officials were not mandated to pursue alternative methods before resorting to suspension or expulsion.

Penalty Alternatives Under AB 1729

The 2013 implementation of AB 1729 transformed Code 48900 by requiring that principals and superintendents first use non-punishment methods before turning to suspension and expulsion. Schools are required to thoroughly prove and document these alternative means of correcting student behavior. All alternative measures taken must be documented on a student’s official record. These alternatives must be both age appropriate and personally designed to address the student’s specific behavioral problems[iv]. As outlined by AB 1729, these specific other means of correction include:

  • Programs that teach positive behavior
  • Conferences between school personnel, parents, and students
  • Participation in restorative justice programs
  • After school curriculum that targets behavioral issues with positive skills development
  • Social Emotional Learning (SEL) programs

Punishment alternatives, such as these, were mandated in 2013 to reduce expulsion and suspensions, but just how successful have these policies been?

Reduced Punishment Drives Attendance and Engagement

Between 1970 and 2013, suspension rates in the United States more than doubled – from 3.7% to 7.5%. In 2012, when AB 1729 was signed, up to 400,000 students were suspended from school at least once per year. To track the impact of AB 1729, the California Department of Education began a series of case studies on select California school districts. One of these school districts with the greatest increase in attendance under AB 1729 was Tuolumne County[v].

In the 2011-2012 Tuolumne school year, 640 students were suspended and 46 pupils were expelled. By 2014-2015, only 373 students were suspended and a mere 15 were expelled. The Los Angeles Unified School District additionally experienced a similar phenomenon under AB 1729. Since the law’s 2013 implementation, LA Unified has experienced a 24% decline in suspensions and a 31% decline in expulsions[vi].

California school districts have seen these drastic drops in suspension and expulsion rates through turning to policies that teach and reinforce positive social behaviors and skills. When fighting, bickering, and disruptions occur in the classroom, schools no longer automatically punish students. Instead, schools have issued school-wide positive behavior, intervention, and SEL programs to correct negative behaviors and implicit biases that cause conflict[vii].

Social Emotional Learning (SEL) is the process of teaching students to acquire and apply positive behavior skills and attitudes. These skills and attitudes include managing emotions, establishing positive relationships, and handling challenging social situations. SEL programs implemented in California under AB 1729 have reduced:

  • Disruptive behavior by 64%
  • Physically aggressive behavior by 45%
  • Discipline referrals by 43%

These declines in negative interactions and behaviors are due to schools using alternatives to expulsion and suspensions. These reduced punishments keep students in school and increase attendance by eliminating penalties that remove pupils from the classroom. By introducing practices that encourage positive behavior instead of punishing negative behavior, schools create a more engaging environment. Pupils in a positive social environment are less likely to act out in school and more likely to be excited about learning.

The SEL and positive alternative approaches to punishment that AB 1729 has introduced have not only driven suspension and expulsion rates down, but have created positive social environments where kids are excited to come to school and engaged in their learning.

About CoolSchool Central

CoolSchool Central aims to facilitate the transformation that Changes Futures by using SEL and video modeling. With CoolSchool Central, schools have the opportunity to save funding that can be invested back into the system to continually work towards positive behavioral development for students. Good for schools, good for students. Let’s help make this positive change together!

CoolSchool Central’s mission is to Change Futures by helping public schools create a safe, enjoyable environment where kids are excited about education. Studies show that the two key reasons why children don’t go to school are being afraid of being bullied at school and finding school to be boring. Using animated interactive programs, CoolSchool Central delivers SEL in an easy and engaging way to teach kids how to manage and navigate social interactions – creating truly CoolSchools.

Do you know which sector of the US economy is worth $1.3 trillion dollars? Here’s a hint: it is the second largest economic sector in the United States, claiming almost 9% of the US GDP.

Yes, it is the education sector, comprising of 100,000 public schools, 30,00 private schools, and 4,000 charter/other k-12 schools—all leading into a total of $1.3 trillion-dollar giant sector of our economy.

But, is that the whole story? If the education sector is worth such a large monetary number, why are especially public school educators feeling the pinch of the budget in their schools? How much of this money is actually being allocated to individual districts and schools? Why are there inconsistencies with the values of these numbers and the district-level experiences?

Whether schools have sufficient funding to successfully fulfill their mission of educating students depends on at least the following factors:

  • The Sources of Funding
  • Factors that affect the allocation of these funds

Both have their own challenges and we will examine each in turn.

Variability in the Availability of Funding

According to Marguerite Roza, Director of the Edunomics lab at Georgetown University, the amount of dollars that school districts spend is more a function of available dollars than actual cost of educating students. School Districts typically will spend what they get and that depends on sources of funds. If a school districts funding source is more State than local government (property tax), the school district will likely get less funding, and spend less. Therefore, the largest spending school districts are in areas of high-property tax value.

The unit of measure of public school funding is money allocated per pupil. The chart below shows the funding rates from 2006 through 2014 (adjusted for inflation in 2014 dollars. Source: The US Census)

US k-12 Education Spending Per Student

US k-12 Education Spending Per Student

This chart holds true for nearly every state—funding was highest during the early days of the Great Recession due to the impact of the Recovery Act, and slipped down each year after that.

Where the state provides the vast majority of funding for schools, the disparity between school districts is minimal. For example, in Vermont, the State provides 87.3% of the funding for public schools.

On the other, the state of Illinois only provides 32.5% of the funding and schools have to obtain the rest from local sources. In such a case, the school districts in the more affluent neighborhoods with higher property tax rates are significantly more funded than those in poor neighborhoods. For example, Fairfax VA public schools received only $2,764 per pupil from the State, but provided nearly $10,000 per student, while Price William County, while receiving the same funding level from the State of VA, was able to provide only $4,813 per student.

Unless states change their funding model, this disparity between school districts found in rich and poor neighborhoods will continue to persist.

The balancing story so far has come from Federal aids that target these poor communities.

Why This Matters

According to the a 2012 report by the Alert Shanker Institute, author of the report and Rutgers University Professor Bruce Baker stated, “Sustained improvements to the level and distribution of funding across local public school districts can lead to improvements in the level and distribution of student outcomes.” The report continues, “Schooling resources that cost money, including smaller class sizes, additional supports, early childhood programs and more competitive teacher compensation (permitting schools and districts to recruit and retain a higher-quality teacher workforce), are positively associated with student outcomes.”

Clearly, more funding for schools generally means better outcomes for students.

But the challenges that poor school districts face do not stop with just the sources of funds. It is further exacerbated by how those scarce resources are allocated.

States Consider Allocating funds by Attendance

More and more states are moving from funding based on enrollment funding which is based on student attendance.  With this change, state funding is being distributed differently throughout regional school districts, placing a numerical value on the head on each child, approximately $48.30 per student.

Unfortunately, this is a nationwide problem that is causing a drain on the education system.

What is the dollar value of each student? According to KPBS and the Watchdog Institute: $5,230.

Not just an empty seat.

  • One sophomore at Lincoln High School in Southeast San Diego is reported as having missed 87 days of school, “or nearly half of the 10th grade,” totaling a loss of -$2,464.71 of funding.
  • In one school year (2009-2010), the San Diego Public Schools have reported a loss of “at least $102 million in state funding because of absences.”
  • Five years of this chronic absenteeism has cost this school district a total of “$624 million.”

The vast majority of chronically absent kids are those who would benefit the most from attending school—children from poor households.

It is doubly daunting for school districts in poorer districts, who are already lack the funds necessary to create the ideal learning environment, further lose funds due to absenteeism, which is likely at least partially caused by the lack of funds to start with.

This is a vicious cycle within which poor schools are trapped—one problem causing another, which feeds into yet another and so on.

Net gain vs. social gain

Not only does absenteeism cause a loss funding, but also a loss of student learning potential, causing students to have lower testing scores, individually and district-wide. Studies also show that students from low-income families are “more likely to be absent from school and to experience greater losses in achievement for each missed day of school.”

What This Means

According to Sam Matteson, “consistent attendance helps students lay a foundation for the development of more complex skills. Poor student attendance is a reliable predictor of failure to graduate from high school, as well as the odds of early college success.”

The Children’s Aid Society reports

  • “75% of chronically absent sixth graders drop out before graduation”
  • “80% of juveniles arrested in New York City have a history of poor attendance”

Clearly, improving attendance and reducing chronic absenteeism is one of the most effective initiatives that schools can undertake to improve overall positive outcomes for students.

The question is: how do schools do that?


About Us

Cool School, by The Social Express, is the next generation of Social Emotional Learning

and Anti-Bullying solutions.  Cool School was developed by psychologists and is based on proven video modeling techniques, which engage students while providing a safe place for students to learn how to communicate effectively.